This company presented during Session 3: New Advertising and Monetization Platforms

DataXu offers the first real-time ad optimization platform for advertisers. Unlike any other online advertising service, the DataXu platform values, bid manages and buys ads on an impression-by-impression basis, across the ad exchanges operated by Google, Yahoo and others. DataXu increases advertising ROI through automated, campaign-specific algorithms that process hundreds of thousands of “ad decisions” a second, each returned in under 100 milliseconds. This game-changing technology empowers advertisers to succeed in the new era of real-time bidding and data-driven decisioning. DataXu’s executive team unites leading executives in digital media with MIT technologists.

The company is backed by Atlas Venture and Flybridge Capital Partners.

Learn more about Dataxu »