Session 4: Advertising & Commerce Monetization
Presenting Companies
Burt
Burt builds technology that inspires people to have better and more creative ideas, initially focusing on enabling ad agencies to create more intelligent and entertaining digital campaigns. The company's first product suite centers around the concept of leveraging mined data to mass-customize how ads look and behave, responding to the urgent need for publishers to better monetize their data, and for advertisers to increase the visibility and impact of their digital campaigns. Ad agencies have been restrained to make use of all the creative opportunities in digital media and move beyond one size fits all ads due to technical complexity and financial risk. Burt offers a simple, convenient and predictable way for agencies to create sophisticated campaigns for almost any digital channel - including web, IPTV, mobile and video-games - where ads are tailored for each individual viewer. |
Adgregate Markets
Adgregate Markets transforms online display ads into e-commerce markets. Adgregate Markets is changing the dynamic of traditional banner advertising by aggregating micro-markets through fully transactional banner widgets. Our proprietary ShopAds(tm) widget provides advertisers with fully contained micro-stores where consumers can engage with merchants within the confines of their trusted sites. Traditional banner advertising is built on the hope of converting eyeballs into clicks that require consumers to transact on merchant sites. Rampant banner blindness has increasingly diminished the results of marketers' efforts. Click-thrus have decreased. Conversions have disappeared. Compelling visitors to click and purchase has been a never-ending challenge for merchants and publishers alike. Merchants need clicks to get results; publishers need to retain visitors and page views to attract marketers. Consumers' online experiences are disrupted. Everyone loses. Adgregate Markets is pioneering the marketplace of tomorrow, one that brings products to consumers in contextually relevant locations. Everyone wins. |
AdRocket
AdRocket is the ad targeting network for email. There are over 1 billion email users and many billions of monthly email newsletters sent to subscribers, yet the advertising in these newsletters is poorly targeted and largely ineffective. AdRocket fixes this by providing publisher's with individually relevant ads for email communications, websites or RSS. Our targeting is based on non-personally identifiable interest data about the subscribers. Unlike 'cookies' which have a very short life, our email approach creates much longer lasting, richer individual profiles. Our model is to share in the ad revenue. AdRocket is not an email marketer or sender. Rather we insert relevant cost-per-click text ads into publishers' opt-in email communications. Over 30% of email users have images turned off, meaning many publishers' ads are never seen. AdRocket also solves this problem as text ads are automatically displayed in every email opened. AdRocket is backed by top-tier seed investors. |
OtherInBox
OtherInbox is a new way to manage email overload. You probably have an "other inbox" already, and it’s probably a Yahoo or Gmail account that you give out because you don't want receipts, newsletters and social networking notifications to clutter your main email. OtherInbox introduces a clever twist. Instead of just having a single email address such as johnsmith23@gmail.com, each user gets assigned their own domain name such as johnsmith.otherinbox.com or a vanity domain like johnsmith.com. Any address @johnsmith.com goes to your OtherInbox, so you can easily give a different email address to every website. For instance, Amazon gets amazon@johnsmith.com and Facebook gets facebook@johnsmith.com. Without having to set up any folders or rules, your email gets organized so that it’s easy to jump right to the messages you care about. If a website sells your email address to spammers, you’ll be able to tell and can BLOCK it with a single click. |
Expert Panelists
 Marc Andreessen |  Marc Benioff |  Dan Farber |  Ash Patel |  Yossi Vardi |
