Session 11: Vertical Social Networking
Video
Presenting Companies
Birdpost
Birdpost is poised to lead a burgeoning "citizen science" movement as a usable, innovative, and potent framework aimed at connecting nature and people in ways never before possible. Birdpost combines satellite mapping technology with the popular sport of birdwatching, dramatically modernizing, improving, and altering the hobby by solving birders' most vexing problem: where to find new bird species. Birdpost will give the estimated 18 million serious U.S. birders an online platform to chronicle, organize, map, and share their collective birding activities. The cumulative data gathered by Birdpost's users will produce "natural histories" of local habitats and give conservationists, educators, and other nature enthusiasts the tools they need to better protect, understand, and the enjoy the environment. Ultimately, Birdpost's proprietary vehicle for grass-roots nature reporting will scale beyond birds to include other nature verticals such as wildlife, insects, reptiles, plants, fish, and trees, becoming a human-generated nature search engine. |
Closet Couture
Closet Couture is a fashion social network that connects stylists and retailers to fashion-interested women by providing a platform for services and transactions. Closet Couture is anchored around virtual closets which provide an easy way to manage one's wardrobe, select outfits, receive personalized shopping recommendations and solve the age-old problem of having a closet full of clothes but nothing to wear. For stylists and retailers, Closet Couture is a means of growing their brands and client bases at a low cost as well as improving customer service and building brand loyalty. Closet Couture is the online resource for personal, immediate help - anytime, anywhere - so every woman looks and feels her best, every day. |
Footnote
Footnote makes it easy for members to combine profiles of people with historical newspapers, photos and documents directly related to them. Footnote adds millions of historical images each month to more than 40 million pages of military records, naturalization papers, photos and newspapers already on the site. It does this through partnerships with leading archives and by encouraging members to upload content from their shoeboxes. All content can be annotated and connected by the Footnote community. More than 80 million Footnote profiles are continuously enriched by users uploading photos and documents - or connecting to existing Footnote images. Each profile visually depicts a personal narrative as life events are plotted along a world timeline of historical milestones. The result is a deeper view of the key people, locations and events related to each unique individual. |
Causecast
Causecast is a powerful online social medium that connects nonprofits, leaders, celebrities and brands to those who want to want to make a positive impact on the world. The site educates and entertains using original content and - most importantly - inspires people to get involved with the issues they want to support, in the ways they want to support them. Only on Causecast do media, social networking and philanthropy all converge in an unexpected and unparalleled way. Causecast helps make it easy for you to give back and make doing good your own. Causecast is also the only outlet that provides real-time daily coverage of cause-related news from around the world. |
Shattered Reality Interactive
Shattered Reality Interactive ("SRI") is a video game development company located in San Francisco, California, that creates next generation Massively Multiplayer Online ("MMO") games. |
Expert Panelists
 Don Dodge |  Loïc Le Meur |  Sean Parker |  Jeff Weiner |
