Presenting Company: AdRocket
This company presented during Session 4: Advertising & Commerce Monetization.
- Website: http://www.adrocket.com/
- Location: San Francisco, CA
- CEO: Scott Milener
- Press Release: Download
AdRocket is the ad targeting network for email. There are over 1 billion email users and many billions of monthly email newsletters sent to subscribers, yet the advertising in these newsletters is poorly targeted and largely ineffective. AdRocket fixes this by providing publisher's with individually relevant ads for email communications, websites or RSS. Our targeting is based on non-personally identifiable interest data about the subscribers. Unlike 'cookies' which have a very short life, our email approach creates much longer lasting, richer individual profiles. Our model is to share in the ad revenue.
AdRocket is not an email marketer or sender. Rather we insert relevant cost-per-click text ads into publishers' opt-in email communications. Over 30% of email users have images turned off, meaning many publishers' ads are never seen. AdRocket also solves this problem as text ads are automatically displayed in every email opened.
AdRocket is backed by top-tier seed investors.
