Presenting Company: Burt
This company presented during Session 4: Advertising & Commerce Monetization.
- Website: http://www.byburt.com/
- Location: Sweden
- CEO: Gustav von Sydow
Burt builds technology that inspires people to have better and more creative ideas, initially focusing on enabling ad agencies to create more intelligent and entertaining digital campaigns.
The company's first product suite centers around the concept of leveraging mined data to mass-customize how ads look and behave, responding to the urgent need for publishers to better monetize their data, and for advertisers to increase the visibility and impact of their digital campaigns.
Ad agencies have been restrained to make use of all the creative opportunities in digital media and move beyond one size fits all ads due to technical complexity and financial risk. Burt offers a simple, convenient and predictable way for agencies to create sophisticated campaigns for almost any digital channel - including web, IPTV, mobile and video-games - where ads are tailored for each individual viewer.
