Presenting Company: 8020 Publishing
This company will present during Session 3: Community & Collaboration.
- Location: San Francisco, CA
- Funding: Seed Round, Undisclosed Amount
- CEO: Paul Cloutier
8020 Publishing is a media company that allows online communities to take an active role in creating 8020 Publishing's published print magazines. They currently have two magazines JPG and the yet-to-launch Everywhere. They let their online users handle the heavy role of creating the content. They also let them critique and vote on the print content. However, 8020 Publishing still fills normal publishing roles like choosing themes, putting the magazines together and providing the final vote on all published content.
Their editors act more like curators letting their contributors the online communities provide the raw content. Taking this approach has provided them with a built-in magazine subscription audience not to mention loyal online communities. It has even led to them receiving two industry awards in 2007, Circulation Innovation of the Year and Best Use of Viral Marketing for Audience Development.
