Presenting Company: PubMatic
This company will present during Session 6: Revenue Models & Analytics.
- Location: Mumbai, India
- Funding: Series A, Undisclosed Amount
- CEO: Amar Goel
PubMatic is a meta ad server that sits between online publishers and online ad networks like Google AdSense, Yahoo Publisher Network and Value Click. Their service helps small- and medium-sized publishers manage and maximize their advertising inventory by seamlessly communicating with multiple ad networks to help them find the optimal ad layout and the highest paying ad network. They also provide them with a central dashboard to track all their ad networks and ad configurations.
PubMatic is also great for ad networks, because PubMatic stores publisher ad tags in a universal format that allows publishers to easily switch from one ad network to another if they offer optimal ad revenue. Plus, PubMatic eliminates publishers canceling ad network accounts since they keep all accounts active for future switching/use.
